Srida

I studied art before I ever thought about jewellery. Art college taught me to slow down and actually look — at nature, at colour, at the small details most people walk past without noticing. That habit of looking closely never really left me, and after more than fifteen years of working as an artist, it eventually led me here, to making jewellery by hand.

Most of what I design starts with something traditional — a form, a motif, a pattern I grew up around. But I don’t leave it exactly as I found it. I reinterpret it, bring it into the present, let it sit alongside a more contemporary eye. Nature finds its way into almost everything I make — flowers, leaves, birds, the textures and shapes I notice around me. So does memory, and the visual language of the culture I come from.

To me, a piece of jewellery has always been more than decoration. It can be a small piece of art that someone carries on their body.

We’re living at a time when machines can produce almost anything, quickly, in large numbers. In the middle of all that speed, it’s easy to forget what handmade actually means. But “handmade” has always carried something deeper in our traditions — it holds the time someone spent, the patience, the small imperfections that come from a human hand rather than a machine. That’s not a flaw. That’s the whole point.

This is where Srida comes from. Every piece is made by hand, shaped by traditional inspiration and a more modern way of seeing. I’m not chasing trends. I’m trying to hold onto something — nature, memory, craftsmanship, a bit of where I come from — and give it a form you can actually wear.